Thanks to the rise of technology and social media, the world of marketing and advertising has become bigger than ever. Marketing has gone beyond the classic printed ads, billboards or even television commercials. Unfortunately this can cause any company to become confused or even intimidated about getting their product or service out into the market. But if we can learn the right strategies with the right tools, we can break into the marketing world without fear or hesitation.
By the end of this microcourse you should be able to:
- Define your market.
- Know the different types of marketing and ways to use them.
- Learn effective ways of communicating with the customer.
- Know how to set marketing goals and strategies.
- Recognize common marketing mistakes and know how to avoid them.
- Lite: $35
Our shopping cart is simple and easy to understand. If you do not have a user account, you will be able to create one upon purchase. Save your username and password as you will need it to login to access course materials later. For more detailed, step-by-step instructions you can review our tutorial How to Purchase a Course. Again, if you experience any issues, please email our Registrar at firstname.lastname@example.org.
Microcourse Contact Information:
Microcourses are completely on-demand for your convenience. If you have questions or require additional assistance, click the “Chat” button down on the left-hand side of the screen, and submit your question. Our help desk will respond as soon as possible. Please do not email faculty directly with any technology or registration issues.
Single microcourses do not qualify for academic credit. However, enrolled students can add three microcourses together, purchase a Microcourse Credit Conversion option, pay the difference between the cost of the microcourses and a regular trimester course at their degree level and submit your reflection journals and a Final Creative Assignment for grading. For assistance with this, please email our Registrar at email@example.com.
The rules guiding our assignment collection and grading process can be found here: Ubiquity University Grading Policy
Information about how we process refund or cancellation requests can be found here: Refund and Cancellation Policy